Team –
S=
ome general news to share, so we’re all in the loop:
1)&n=
bsp; We have committed to t=
he venue and date for our fall seminar. We’ll be holding =
court on 5th Street in Tempe in the Don Cassano Community Room, =
over the Transportation Center, which is very close to Sun Devil Stadium.&n=
bsp; The venue has 3 hotels within walking distance, and sits at a Light Ra=
il stop, which could allow those staying in hotels along that line to atten=
d without need of a car. It’s structured so we can cater in foo=
d, bring in our own, or just turn everyone lose into Downtown Tempe.
2) Dates are the 19th and 20th of=
October. Don’t plan to take vacations then, as we’ll nee=
d all staff on board. We’ll announce dates to clients soon, and=
refine the exact agenda later.
3) Julia Belvin, =
our marketing person, will be travelling west to meet with us once more aro=
und June 18th before embarking on a week-long trip with Mark Vag=
nozzi to visit about 30 petroleum jobbers in California. Some will be=
our clients; most will not. The point is to give Julia exposure to p=
rospective clients and to start collecting strategic intelligence we’=
ll need to start selling systems in earnest.
4) W=
e are looking to rebrand our image somewhat. “Petroleum Rx̶=
1; is fine as a company name, but calling our product “PDS” whe=
n pursuing new clients is thought to carry too much baggage, a kind of ghos=
t from the past. In the short run, we can start referring to our R=
20;PRX software” or the “PRX system”. What would be=
nicer is to coin a better name for our software product and start building=
up the brand image for that in sync with our efforts to make that a multi-=
platform product. For example, Summit Software use to sell the “=
;Petrolac” system. Raise your hand if you get any brainstorms o=
f a cool product name we can all rally around.
If you have any questions or have =
ideas you would like to share, please send those over.
=
Thank you,
Patti=
&nbs=
p;
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